We select gifts made to be kept, used, and enjoyed — not forgotten in a drawer or quietly thrown away. If a product isn’t genuinely useful or well made, it doesn’t make the cut.

Our partners are independent makers, small brands, and responsible suppliers who care about quality, working conditions, and how their products are made.

We favour long-term relationships over one-off transactions and take the time to understand how and where products are made. If a supplier’s values don’t align with ours, we don’t work with them.

We keep packaging simple, purposeful, and proportionate to what’s inside. That means avoiding unnecessary layers, plastic where possible, and anything designed purely for show. We only use recycled, recyclable, or responsibly sourced materials.

On shipping, we plan carefully — consolidating where possible and choosing partners who take their environmental responsibilities seriously.

We partner with Earthly to measure and offset emissions generated by our business — from running our website to delivering your gifts.

If you need emissions data to support internal ESG reporting, we’re happy to talk through what’s feasible and align our approach with your requirements.

Sustainability is one of the reasons we set up Mimo in the first place. It isn’t a badge applied at the end — it shapes the choices we make throughout the process. From how we curate and print, to how we pack, store, and ship, we look for ways to reduce waste, avoid excess, and make sensible decisions.